H& M – Maison Margiela Collab
This project was designed as a logbook collection for Spring ’17 season. It was aimed for a cheaper price-point so as to enable reach to a larger consumer base. The collection was created for Maison Margiela to be sold at H&M.
For this project, I kept rhe ideal customer at 18-35 years of age – edgy, classy, chic and minimalist. That led me to design a collection that is refined, fresh, minimal and athletic. I also ensured it has an overarching theme which I call – Converted