H& M – Maison Margiela Collab

This project was designed as a logbook collection for Spring ’17 season. It was aimed for a cheaper price-point so as to enable reach to a larger consumer base. The collection was created for Maison Margiela to be sold at H&M.

Research Direction

For this project, I kept rhe ideal customer at 18-35 years of age – edgy, classy, chic and minimalist. That led me to design a collection that is refined, fresh, minimal and athletic. I also ensured it has an overarching theme which I call – Converted

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